Key takeaways
- Created by Peter Steinberger, OpenClaw is a free, open-source AI agent framework you talk to through chat apps like Telegram, Discord, Signal, WhatsApp and Slack.
- The software itself costs nothing. A business pays for the server (a VPS starts at about $5 a month), AI model usage and setup work.
- Applied Agents delivers OpenClaw for business from $12,000, which covers connecting your tools through custom MCP servers, setting permissions and training your team.
- Applied Agents operates independently, with no affiliation to OpenClaw or the OpenClaw Foundation.
What is OpenClaw, and what does an OpenClaw agency do?
OpenClaw is a free, open-source AI agent framework that runs on your own hardware, and you talk to it in chat apps; an OpenClaw agency sets it up, locks it down and plugs it in for a business.
- Background: programmer Peter Steinberger built it, then moved to OpenAI in February 2026; the project itself is moving to a non-profit, the OpenClaw Foundation (Wikipedia).
- Models: it hooks models like Claude, GPT or DeepSeek into files, email, calendars and a browser.
- Channels: your team pings it from Telegram, Discord, Signal, WhatsApp or Slack.
What an agency takes on is the work a quick install skips: permissions, tool connections, hosting and training.
What can an OpenClaw agent do for a business?
An OpenClaw agent takes over the sort of work a team would give a chat-based assistant, hosted on a server your business controls.
- Email triage: works through incoming mail, writes reply drafts and passes urgent items to a Slack channel.
- CRM questions in chat: a rep asks about an account's three most recent touches and sees the answer within seconds.
- Morning briefings: one daily rundown covering meetings, open deals and overdue tasks.
- Research: gathers publicly available details on a prospect or competitor in a shared doc.
- Multi-agent teams: dedicated agents for research, drafting and scheduling, each operating within its own limits.

Who should hire an OpenClaw developer?
Hire an OpenClaw developer if a self-hosted agent will read company email, CRM records or files and no one on staff is accountable for server security.
- B2B firms of 10 to 200 people who need agent data staying on infrastructure they control.
- Teams already spending their day inside Slack, Telegram or WhatsApp.
- Founders who set up OpenClaw for personal use and now need it secured for the whole team.
If running a server yourself sounds like a chore, a hosted agent may suit you better; our Claude agents page compares the options.
How much does OpenClaw cost for a business?
For a business, OpenClaw is free; the cost is the server, AI model usage and setup work, landing anywhere from $20 to $5,000 and up based on who you hire.
| Cost item | Typical price | Source |
|---|---|---|
| OpenClaw software | $0, open source | OpenClaw project |
| VPS hosting | From about $5/month | Market range, Oct 2026 |
| AI model usage | Billed per use by Anthropic, OpenAI or OpenRouter | Your API account |
| Fiverr setup gigs | Starting at $20–$75 | Fiverr |
| Upwork or Fiverr freelancer | $200–$1,000 | Mixbit |
| Specialist firms | From $2,000 (Hack'celeration) and from $5,000 (Galang AI) | Their websites |
| Applied Agents business setup | From $12,000, fixed | Our pricing |
| Applied Agents monthly plan | $2,500/month | Monitoring, updates, new workflows |
Expect to pay a freelancer $200–$1,000 for a personal assistant on one laptop. What we charge covers a team rollout with permissions, tool connections and training.

How does OpenClaw setup work?
OpenClaw setup turns a blank server into a supervised team agent within 4–6 weeks of the audit.
- Scoping call (day 1): we spend 30 minutes mapping the tasks, chat channels and tools in scope.
- Audit (week 1): we write down what the agent can and cannot do, choose the host and hand you a fixed-price quote.
- Server setup: we stand up the host in your cloud account or on hardware you own.
- Installation and configuration: we write the agent's instructions into OpenClaw's Markdown files, including
SOUL.mdandAGENTS.md. - Connections: chat channels, your CRM and documents connect through a custom MCP server with scoped access.
- Testing and training: real tasks alongside your team, closing with documentation and hand-over.
The sequence above mirrors our standard process.
What's included in an OpenClaw setup service?
The setup work spans your server, the agent, its connections and the rules it runs under.
- OpenClaw installed on a host your business owns and controls.
- Chat channels wired up for the people who will use it.
- Scoped credentials and a custom MCP server for tool access.
- An allow-list of permitted actions, plus approval before anything goes outside the company.
- A hand-over session with team training and documentation.
Where should OpenClaw be hosted?
A cloud VPS in your own account is the easiest hosting option for most teams. Pick on-site hardware when your data has to remain inside the office.
| Hosting option | Fits | Trade-off |
|---|---|---|
| Cloud VPS in your account | Most teams; from about $5/month | Someone must apply updates and watch the logs |
| Mac mini or spare machine | Small offices that want hardware on site | Depends on office power and internet |
| On-premises server | Strict data-location rules | Your IT team maintains it |
| Managed OpenClaw provider | Teams that want the host run for them | The provider holds server access |
| A Claude or OpenAI agent instead | No appetite for running a server | Less control over where the agent runs; see AI agents |

How does Applied Agents compare with other OpenClaw setup options?
Applied Agents configures OpenClaw for a team at a fixed price. Freelancers and specialist shops charge less for single installs; DIY costs only your time.
| Applied Agents | Freelancer | OpenClaw specialist shop | Enterprise firm | DIY install | |
|---|---|---|---|---|---|
| Fits | A 10–200 person team using one agent setup | One person's assistant | Managed deployments, some with monitoring | Large organizations | Technical founders |
| Price | From $12,000 fixed | $200–$1,000 | From $2,000–$5,000 | $25,000–$80,000+ agent builds | About $5/month plus model usage |
| Tool connections | Custom MCP servers with permissions | Basic | Varies | Custom | Up to you |
| Training | Included | Rarely | Some offer workshops | Yes | Self-taught |
Is OpenClaw safe for business use?
OpenClaw is safe for business when you limit what it can reach, because an agent that reads email, files and chat can be manipulated by what it takes in.
Security researchers have flagged this, including a SentinelOne webinar on OpenClaw risks. We build in these controls:
- Scoped credentials: the agent gets dedicated accounts and tokens rather than an employee's full login.
- Allow-listed actions: the MCP server offers named actions and nothing else.
- Human approval: a person approves each outgoing email, payment and deletion first.
- Logs and updates: agent activity is logged, and the monthly plan keeps OpenClaw patched.

Which projects show this in action?
Each case study shows the workflow, the tools and the before-and-after numbers.


FAQ
Is OpenClaw free?
Yes. The OpenClaw software is free and open source; your costs are hosting, AI model usage and any setup help.
Which AI models can OpenClaw use?
Your own API keys let OpenClaw call models from Anthropic (Claude), OpenAI (GPT) and DeepSeek, with OpenRouter also supported.
Who owns OpenClaw now?
Stewardship of OpenClaw is shifting to the OpenClaw Foundation, an independent non-profit, following creator Peter Steinberger's move to OpenAI in February 2026.
Can our team use OpenClaw inside Slack?
Yes. We connect Slack as a chat channel, alongside Telegram, WhatsApp, Discord and Signal.
Do you offer OpenClaw hosting?
We put OpenClaw on infrastructure that belongs to you, so the server and data stay in your control; the $2,500 monthly plan covers monitoring, updates and new workflows.
Are you an official OpenClaw partner?
No. Applied Agents operates independently and has no affiliation with OpenClaw or the OpenClaw Foundation.
